Secure connection
Account access is handled through platform-supported authorization flows where available.
Business Messaging
WhatsApp integration
Reach customers on the world's largest messaging app
Connect your WhatsApp Business account to Social Maze. Schedule promotional messages, manage conversations, send product catalogue updates, and track customer engagement — all without leaving your dashboard.
2.9B+
Monthly active users
100B+
Messages sent per day
98%
Average open rate
Planning workflow
Plan WhatsApp content alongside your wider social calendar.
Performance context
Review WhatsApp performance beside the rest of your connected channels.
What you can do with WhatsApp
Manage your WhatsApp workflow from Social Maze without adding more tabs to your team process.
Broadcast Scheduling
Schedule promotional broadcasts and newsletters to your opted-in WhatsApp contact lists. Reach customers at the right moment.
Unified Inbox
Manage all incoming WhatsApp Business messages from your Social Maze inbox alongside your other social channels.
Rich Media Messages
Send images, videos, documents, and product catalogue cards directly from the Social Maze composer.
Messaging Analytics
Track delivery rates, open rates, link clicks, and reply rates for every broadcast and template message.
Audience Segmentation
Organise contacts into lists based on behaviour or tags and personalise broadcast messages for each segment.
Template Management
Create, manage, and schedule WhatsApp-approved message templates for marketing, transactional, and utility messages.
Connect WhatsApp in a few steps
Keep setup straightforward: connect the account, confirm the workspace, then start planning content with the rest of your channels.
01
Apply for WhatsApp Business API
You need a verified WhatsApp Business API account via Meta. Social Maze will guide you through the verification process.
02
Connect in Settings
Go to Settings → Connected Accounts → Add Account → WhatsApp Business. Authorise via Meta Business Manager.
03
Import your contacts & lists
Sync your opted-in contact lists and configure broadcast lists and segmentation tags.
04
You're live
Schedule broadcasts, manage incoming messages, and track performance — all from Social Maze.
Inside Social Maze
A focused workspace for publishing, approvals, and reporting.
Schedule content with platform context
Track replies and engagement from one inbox
Coordinate approvals before content goes live
Compare performance with other channels
Supported WhatsApp features
WhatsApp Business broadcast scheduling
Approved message template management
Unified conversation inbox
Image, video & document messages
Product catalogue messages
Contact list segmentation
Delivery & open rate analytics
Link click tracking
Reply & response time tracking
Quick reply buttons
Best-time-to-send AI
Opt-in & opt-out management
Platform notes
Requires a verified WhatsApp Business API account
Personal WhatsApp accounts are not supported — Business API only
Broadcast messages require pre-approved message templates for marketing use cases
Common use cases
Marketing Broadcasts
Send targeted promotional campaigns to opted-in customers with near-perfect open rates.
Customer Support
Manage inbound customer queries from WhatsApp alongside all your social DMs in one inbox.
E-commerce & Catalogues
Share product catalogues, order updates, and offers directly within the WhatsApp chat experience.
Ready to connect WhatsApp?
Bring WhatsApp into your Social Maze workflow and manage it alongside the rest of your social operation.