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Social Maze
Our story

We're on a mission to simplify social media

Social Maze was built because managing social media shouldn't take five tools, three spreadsheets, and a prayer. We made the platform we wished existed — and 50,000 teams agree.

10K+
Active users
1M+
Posts scheduled monthly
340%
Average engagement increase
98%
Customer satisfaction
The origin story

Built from frustration, refined with love

In 2020, our founders were juggling five different tools just to post on three platforms. CSV exports, manual analytics, copy-paste captions. There had to be a better way.

So they quit their jobs and built one. Starting with a simple visual calendar, they gradually layered in the features real teams needed most — analytics that actually made sense, team workflows that didn't require onboarding calls, and AI that wrote like a human.

Today 50,000+ teams in 60+ countries start their day with Social Maze. We're still the same scrappy team — just with better infrastructure.

Remote-first team4-day work weeksUnlimited PTO$3K learning stipendEquity for all employeesTransparent & async culture
Team of 65+
4.9/5 on G2
What we stand for

Our values

These principles guide every decision — from product development to how we treat our team.

Simplicity First

Powerful tools should feel simple. We obsess over removing friction so teams can focus on what actually matters — creating great content.

Simplicity First

Powerful tools should feel simple. We obsess over removing friction so teams can focus on what actually matters — creating great content.

Simplicity First

Powerful tools should feel simple. We obsess over removing friction so teams can focus on what actually matters — creating great content.

Simplicity First

Powerful tools should feel simple. We obsess over removing friction so teams can focus on what actually matters — creating great content.

Customer Obsession

Every decision starts with our customers. We read every support ticket, every review, and every feature request — and we ship what matters.

Customer Obsession

Every decision starts with our customers. We read every support ticket, every review, and every feature request — and we ship what matters.

Customer Obsession

Every decision starts with our customers. We read every support ticket, every review, and every feature request — and we ship what matters.

Customer Obsession

Every decision starts with our customers. We read every support ticket, every review, and every feature request — and we ship what matters.

Relentless Shipping

We ship every two weeks. No 6-month roadmaps that never arrive. The best version of Social Maze is the one we're building today.

Relentless Shipping

We ship every two weeks. No 6-month roadmaps that never arrive. The best version of Social Maze is the one we're building today.

Relentless Shipping

We ship every two weeks. No 6-month roadmaps that never arrive. The best version of Social Maze is the one we're building today.

Relentless Shipping

We ship every two weeks. No 6-month roadmaps that never arrive. The best version of Social Maze is the one we're building today.

Crafted with Care

Every feature, pixel, and interaction is crafted with genuine care. We sweat the small stuff because your experience deserves great software.

Crafted with Care

Every feature, pixel, and interaction is crafted with genuine care. We sweat the small stuff because your experience deserves great software.

Crafted with Care

Every feature, pixel, and interaction is crafted with genuine care. We sweat the small stuff because your experience deserves great software.

Crafted with Care

Every feature, pixel, and interaction is crafted with genuine care. We sweat the small stuff because your experience deserves great software.

The team

Meet the people building it

65+ people across 20+ countries, united by a belief that great tools change how people work.

AL

Alex Lawson

Co-founder & CEO

San Francisco, CA

Ex-HubSpot Head of Social. 15 years in digital marketing. Obsessed with making social media feel less like work.

AL

Alex Lawson

Co-founder & CEO

San Francisco, CA

Ex-HubSpot Head of Social. 15 years in digital marketing. Obsessed with making social media feel less like work.

AL

Alex Lawson

Co-founder & CEO

San Francisco, CA

Ex-HubSpot Head of Social. 15 years in digital marketing. Obsessed with making social media feel less like work.

AL

Alex Lawson

Co-founder & CEO

San Francisco, CA

Ex-HubSpot Head of Social. 15 years in digital marketing. Obsessed with making social media feel less like work.

SJ

Sarah Johnson

Founder & CEO

MC

Maya Chen

Co-founder & CTO

New York, NY

Former Staff Engineer at Stripe. Built systems used by millions. Loves clean architecture and even cleaner UX.

MC

Maya Chen

Co-founder & CTO

New York, NY

Former Staff Engineer at Stripe. Built systems used by millions. Loves clean architecture and even cleaner UX.

MC

Maya Chen

Co-founder & CTO

New York, NY

Former Staff Engineer at Stripe. Built systems used by millions. Loves clean architecture and even cleaner UX.

MC

Maya Chen

Co-founder & CTO

New York, NY

Former Staff Engineer at Stripe. Built systems used by millions. Loves clean architecture and even cleaner UX.

MC

Michael Chen

Head of Strategy

JR

Jordan Rivera

VP of Product

Austin, TX

Product leader with 12 years at Figma and Notion. Turned complex features into delightful user experiences.

JR

Jordan Rivera

VP of Product

Austin, TX

Product leader with 12 years at Figma and Notion. Turned complex features into delightful user experiences.

JR

Jordan Rivera

VP of Product

Austin, TX

Product leader with 12 years at Figma and Notion. Turned complex features into delightful user experiences.

JR

Jordan Rivera

VP of Product

Austin, TX

Product leader with 12 years at Figma and Notion. Turned complex features into delightful user experiences.

ER

Emily Rodriguez

Creative Director

PN

Priya Nair

Head of Growth

London, UK

Grew Canva from 10M to 100M users. Expert in viral loops, PLG, and turning users into evangelists.

PN

Priya Nair

Head of Growth

London, UK

Grew Canva from 10M to 100M users. Expert in viral loops, PLG, and turning users into evangelists.

PN

Priya Nair

Head of Growth

London, UK

Grew Canva from 10M to 100M users. Expert in viral loops, PLG, and turning users into evangelists.

PN

Priya Nair

Head of Growth

London, UK

Grew Canva from 10M to 100M users. Expert in viral loops, PLG, and turning users into evangelists.

DK

David Kim

Paid Ads Specialist

MW

Marcus Webb

Head of Design

Toronto, CA

Former design lead at Linear. Believes great design is invisible. Makes complex workflows feel effortless.

MW

Marcus Webb

Head of Design

Toronto, CA

Former design lead at Linear. Believes great design is invisible. Makes complex workflows feel effortless.

MW

Marcus Webb

Head of Design

Toronto, CA

Former design lead at Linear. Believes great design is invisible. Makes complex workflows feel effortless.

MW

Marcus Webb

Head of Design

Toronto, CA

Former design lead at Linear. Believes great design is invisible. Makes complex workflows feel effortless.

SK

Sara Kim

Head of Customer Success

Singapore

Reduced churn by 60% at her last company. Runs CS like a product team — data-driven, empathetic, proactive.

SK

Sara Kim

Head of Customer Success

Singapore

Reduced churn by 60% at her last company. Runs CS like a product team — data-driven, empathetic, proactive.

SK

Sara Kim

Head of Customer Success

Singapore

Reduced churn by 60% at her last company. Runs CS like a product team — data-driven, empathetic, proactive.

SK

Sara Kim

Head of Customer Success

Singapore

Reduced churn by 60% at her last company. Runs CS like a product team — data-driven, empathetic, proactive.

TP

TONNY PREACHER

WRITER

The journey

From idea to 50,000 teams

Every milestone a step toward making social media effortless for everyone.

2020

Founded

Started with a shared frustration: managing social media across 5 tools was chaos. Two engineers, one product manager, and a clear mission.

2020

Founded

Started with a shared frustration: managing social media across 5 tools was chaos. Two engineers, one product manager, and a clear mission.

2020

Founded

Started with a shared frustration: managing social media across 5 tools was chaos. Two engineers, one product manager, and a clear mission.

2020

Founded

Started with a shared frustration: managing social media across 5 tools was chaos. Two engineers, one product manager, and a clear mission.

2021

5,000 teams

Word-of-mouth growth proved the concept. Teams loved the simplicity. We hit 5,000 users without spending a dollar on paid ads.

2021

5,000 teams

Word-of-mouth growth proved the concept. Teams loved the simplicity. We hit 5,000 users without spending a dollar on paid ads.

2021

5,000 teams

Word-of-mouth growth proved the concept. Teams loved the simplicity. We hit 5,000 users without spending a dollar on paid ads.

2021

5,000 teams

Word-of-mouth growth proved the concept. Teams loved the simplicity. We hit 5,000 users without spending a dollar on paid ads.

2022Key milestone

$12M Series A

Raised $12M led by Sequoia Capital. Used every dollar to build what customers asked for — faster publishing, better analytics, team workflows.

2022Key milestone

$12M Series A

Raised $12M led by Sequoia Capital. Used every dollar to build what customers asked for — faster publishing, better analytics, team workflows.

2022Key milestone

$12M Series A

Raised $12M led by Sequoia Capital. Used every dollar to build what customers asked for — faster publishing, better analytics, team workflows.

2022Key milestone

$12M Series A

Raised $12M led by Sequoia Capital. Used every dollar to build what customers asked for — faster publishing, better analytics, team workflows.

2023

20,000 teams & 10+ platforms

Expanded integrations to 10+ platforms including TikTok, Bluesky, and Google Business. Businesses in 60+ countries now rely on us daily.

2023

20,000 teams & 10+ platforms

Expanded integrations to 10+ platforms including TikTok, Bluesky, and Google Business. Businesses in 60+ countries now rely on us daily.

2023

20,000 teams & 10+ platforms

Expanded integrations to 10+ platforms including TikTok, Bluesky, and Google Business. Businesses in 60+ countries now rely on us daily.

2023

20,000 teams & 10+ platforms

Expanded integrations to 10+ platforms including TikTok, Bluesky, and Google Business. Businesses in 60+ countries now rely on us daily.

2024Key milestone

AI Content Suite launched

Shipped our AI assistant, best-time engine, and automated reporting. Customers report saving an average of 8 hours per week.

2024Key milestone

AI Content Suite launched

Shipped our AI assistant, best-time engine, and automated reporting. Customers report saving an average of 8 hours per week.

2024Key milestone

AI Content Suite launched

Shipped our AI assistant, best-time engine, and automated reporting. Customers report saving an average of 8 hours per week.

2024Key milestone

AI Content Suite launched

Shipped our AI assistant, best-time engine, and automated reporting. Customers report saving an average of 8 hours per week.

2025Key milestone

50,000 teams worldwide

Crossed 50K active teams. Ranked #1 social media management tool on G2 for the second year running. Just getting started.

2025Key milestone

50,000 teams worldwide

Crossed 50K active teams. Ranked #1 social media management tool on G2 for the second year running. Just getting started.

2025Key milestone

50,000 teams worldwide

Crossed 50K active teams. Ranked #1 social media management tool on G2 for the second year running. Just getting started.

2025Key milestone

50,000 teams worldwide

Crossed 50K active teams. Ranked #1 social media management tool on G2 for the second year running. Just getting started.

As seen in

TechCrunch

"The social media tool agencies actually switch to."

TechCrunch

"The social media tool agencies actually switch to."

TechCrunch

"The social media tool agencies actually switch to."

TechCrunch

"The social media tool agencies actually switch to."

Forbes

"One of the 25 best productivity tools of 2024."

Forbes

"One of the 25 best productivity tools of 2024."

Forbes

"One of the 25 best productivity tools of 2024."

Forbes

"One of the 25 best productivity tools of 2024."

G2

"#1 rated social media management platform."

G2

"#1 rated social media management platform."

G2

"#1 rated social media management platform."

G2

"#1 rated social media management platform."

Product Hunt

"Product of the Day — 1,200+ upvotes."

Product Hunt

"Product of the Day — 1,200+ upvotes."

Product Hunt

"Product of the Day — 1,200+ upvotes."

Product Hunt

"Product of the Day — 1,200+ upvotes."

Join 50,000+ teams

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